Marketing and Business Development

Successful marketing and business development strategy and implementation is critical for firms to achieve their goals for continued growth and success. We typically work with firms in this area in two ways – on a project basis for larger firms needing a skill set outside their in-house expertise or beyond the capacity of existing internal resources OR on an ongoing basis as outsourced or fractional Chief Marketing Officers for mid-sized firms looking to be strategic with their marketing budget.

Project work includes:

• Brand strategy development and implementation

  Your brand is your mantra. Done well, a high-performance brand leads to premium billing rates, increased customer loyalty, attracting top talent, employee engagement and so much more. We capitalize on empathy to get to know our clients well and create (or refresh) compelling brands to help achieve their goals.

• Website design and development (with the help of our fabulous industry partners!)

  A beautifully designed, user-friendly website is table stakes for effective marketing and business development. We partner with experienced agencies with legal industry know-how to help you communicate your brand through your online presence.

• Marketing and Business Development Department organizational structure or restructuring

  Sometimes, changes in key personnel or organizational changes cause law firms to rethink their marketing function. We work with firm leadership to evaluate the firm’s Marketing and Business Development department and make recommendations for the appropriate mix of internal talent and outside providers to best serve the firm’s lawyers.

• Client experience, including client satisfaction interviews and surveys

  Whether you are developing the firm’s strategic plan or implementing tactics to ensure client loyalty, a client experience program is key. We have interviewed and surveyed thousands of law firm clients – we know how to speak with in-house counsel and executives to solicit robust feedback to improve the firm’s service delivery, assess future needs and building a client-first culture.

Outsourced Chief Marketing and Business Development Officer Services

Some firms are not ready to commit to senior-level, strategic marketing professionals full-time but know they need that type of expertise in their arsenal. Some firms have terrific marketing managers and/or coordinators but need guidance from seasoned strategists. Other firms need help filling in while they are between CMOS. Still others have fantastic, creative local PR firms that have little or no legal industry experience.

Whatever, the case, Mantra Legal Consulting serves as outsourced or fractional Chief Marketing and Business Development Officers for law firms. We provide strategic advice regarding the firm’s brand and overall direction of the firm’s Marketing and BD function as well as handling the day-to-day operations – from website development and updating to social media management to public relations to client satisfaction programs to rankings to pitchbooks and proposals and more.