Marci will be speaking at the Legal Leaders: ALA Executive Summit on October 23-24, 2026 in New Orleans, LA.
She will be presenting the following session:
Developing Your Law Firm Strategic Plan in an AI-driven Market
October 24, 2026 – 11:00 AM-12:00 PM CT – Magnolia III
Artificial intelligence is no longer just a technology question. It is a law firm strategy question. For law firm COOs, Executive Directors, and Senior Administrators, the challenge is not whether AI will reshape your firm’s business strategy, but whether your leadership team has a strategic planning framework to navigate that change effectively.
This session examines how AI is actively transforming every dimension of law firm strategic planning, including: firm growth models, market positioning and competitive differentiation, client expectations and service delivery, pricing structures, talent, and the internal systems and organizational design that enable execution. Drawing on current market research and a practical planning framework, participants will learn how to lead their firms’ strategic planning conversations on how AI integration will impact their firm’s strategic decisions going forward.
The session includes workshop-style small group discussion(s) in which participants will examine specific strategic planning considerations through the lens of their own firms’ AI readiness and strategic priorities and share insights across peer organizations. Participants will leave with a clear framework, practical tools, and immediate next steps for building and advancing an AI-informed business strategy.
Learning Objectives:
- Assess how AI is reshaping the external competitive environment and what it means for their firm’s growth model, market position, and client relationships.
- Apply a practical framework for evaluating AI’s impact on internal systems, including compensation models, organizational design, and pricing structures.
- Identify priority strategic planning actions your firm should take now to continue to grow and remain competitive for both clients and talent.
