Insights
Rebuilding Leverage: The Real AI Question for Law Firms
The impact of AI on billable hours has been the pressing question for law firms over the last couple of years as AI adoption has increased significantly. The structural question underneath it — what happens to the leverage model — is the one that may have an even greater long-term impact on firms. The good news is that leverage isn't breaking. It's being rebuilt, and the firms that redesign it deliberately, practice by practice, get to do it on their own terms.
College of Law Practice Management Futures Conference
New York, NY June 29-30, 2026
Leadership Showdown: Team Human vs Team AI.
Legal Marketing Association Podcast – “The Growth Department. Why Legal Marketers Belong At The Strategy Table.”
Marci served as a guest host on Legal Marketing Association's Podcast
THE IMPACT OF AI ON LAW FIRM STRATEGY
What law firm leaders should be asking and deciding right now.
Intelligence at the Helm: Strategic Planning for Law Firm Leadership in an AI-driven Legal Market
Our white paper examines the strategy questions that should be top of mind and presents a new proposition for strategy development in an AI-driven legal market.
Generational Diversity in Legal Practice: Bias, Belonging, and Benefit
Marci co-moderated Generational Diversity in Legal Practice: Bias, Belonging, and Benefit
Strategic Planning for Legal Marketers: Your Critical Role in Strategy Development and Implementation
There are five key areas where legal marketing professsionals can contribute the most value to strategic planning committees for both firm and practice group strategic plans.
Four Myths About Lawyer Business Plans
Create an effective lawyer business plan by overcoming the myths that impede your success in building your book of business.
Mantra Legal Consulting – Q2 2025 Recap – Strategy and Management Considerations for Law Firm Leaders
We have crossed the midpoint of 2025, and law firm leaders find themselves in interesting times and a legal business environment filled with unprecedented uncertainty and incredible opportunity.
Using AI, Machine Learning and Predictive Analytics in Law Firm Strategic Planning
This year marks 25 years since my first law firm strategic planning project, and my, how things have changed.
Law Firm Retreats – Your Strategic Investment in Firm Culture and Growth
With law firm financial performance being put to the test in an uncertain economy, firms fighting to attract and retain talent, a renewed focus on culture as strategy and the desire to maintain engagement in a hybrid workplace, law firm retreats are more important than ever.
What Makes a Law Firm Practice Group Succeed?
In nearly every law firm’s website and marketing materials, you will find a reference to the collaborative nature of the firm or the firm’s commitment to teamwork.
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