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Legal Marketing Association Podcast – “The Growth Department. Why Legal Marketers Belong At The Strategy Table.”

Marci served as a guest host on Legal Marketing Association's Podcast

Marci served as a guest host with BCLP’s Global Chief Marketing Officer, Alessandra Almeida Jones, for an episode of Legal Marketing Association‘s podcast about the role legal marketing leaders and aspiring leaders in law firm strategic planning.

The podcast covers an array of topics in this jam-packed conversation, including:

➡️ The impact of AI on law firm strategy
➡️ Learning the law firm business model
➡️ Understanding the lawyer mindset
➡️ How smaller teams with fewer resources can make a big impact
➡️ Ale’s key takeaway that every marketing professional needs to succeed.

Check it out here

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Rebuilding Leverage: The Real AI Question for Law Firms

Rebuilding Leverage: The Real AI Question for Law Firms

The impact of AI on billable hours has been the pressing question for law firms over the last couple of years as AI adoption has increased significantly. The structural question underneath it — what happens to the leverage model — is the one that may have an even greater long-term impact on firms. The good news is that leverage isn’t breaking. It’s being rebuilt, and the firms that redesign it deliberately, practice by practice, get to do it on their own terms.

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